Luiz Piccini
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Curriculum vitae

Luiz Henrique Ribeiro Piccini

0→1 consumer product leader · games, apps, and AI-native tools

400M+ combined downloads across Sky Warriors and Tennis Clash
São Paulo, Brazil · UTC−3 +55 11 99342-3541 luiz.piccini@gmail.com LinkedIn piccini.app

Profile

I build consumer products from the blank page through global launch, and I have owned the P&L along the way. At Wildlife Studios, I created and directed Sky Warriors and co-led Tennis Clash. Together, the games passed 400M downloads. I then ran Wildlife's early-stage game portfolio, built its studio-partnership and publishing work, and helped development teams use AI across coding, art, voice, and localization. Before games, I worked in Bain & Company's consumer goods practice.

Experience

Wildlife Studios

Director of New Games, Studio Partnerships & Publishing

  • Owned Wildlife's early-stage game portfolio, from thesis and prototypes through greenlight and kill decisions, team formation, and soft launch.
  • Created and directed a confidential AI-native mobile game from concept through soft launch.
  • Built the studio-partnership and publishing practice. Evaluated external studios, designed collaboration models, and shaped product strategy.
  • Led AI adoption across game development, including coding, image and video generation, voice, localization, and internal training.

Falco

Founder & CEO

  • Founded and ran a lean PC and mobile games publisher. Built the investment thesis, evaluated studios and titles, and structured publishing partnerships.
  • Owned company strategy, product quality, revenue management, and operating costs.

Wildlife Studios

Game Director

Sky Warriors

Created and directed · global launch 2021

  • Created the game and took it from a five-person prototype to a 30+ person production team and global launch.
  • Owned the vision, business case, P&L, roadmap, game systems, team formation, and launch targets.

Tennis Clash

Product leadership · global launch and live operations

  • Co-led a cross-functional team of more than 50 people through development, global launch, and live operations.
  • Reached No. 1 in downloads in 78 countries, ranked in the top ten in more than 100.
  • Owned product vision and P&L, including UX, game design, balancing, and roadmap priorities.

Bain & Company

Senior Associate Consultant

  • Worked in the consumer goods practice, advising senior teams on strategy, digital transformation, CRM, sales effectiveness, M&A, and post-merger integration.
  • Built and led the South America office's analytics capability.