Tela
Head of Product
- Help turn lessons from enterprise AI deployments into reliable, reusable products for critical workflows.
Curriculum vitae
Luiz Henrique Ribeiro Piccini
Head of Product at Tela · 0→1 product leader · games and AI products
400M+
combined downloads across Sky Warriors and Tennis Clash
Profile
I am Head of Product at Tela, where I help turn lessons from enterprise AI deployments into reliable, reusable products. Before Tela, I built consumer products from the blank page through global launch and owned the P&L along the way. At Wildlife Studios, I created and directed Sky Warriors and co-led Tennis Clash. Together, the games passed 400M downloads. Before games, I worked in Bain & Company's consumer goods practice.
Experience
Wildlife Studios
Director of New Games, Studio Partnerships & Publishing
- Owned Wildlife's early-stage game portfolio, from thesis and prototypes through greenlight and kill decisions, team formation, and soft launch.
- Created and directed a confidential AI-native mobile game from concept through soft launch.
- Built the studio-partnership and publishing practice. Evaluated external studios, designed collaboration models, and shaped product strategy.
- Led AI adoption across game development, including coding, image and video generation, voice, localization, and internal training.
Falco
Founder & CEO
- Founded and ran a lean PC and mobile games publisher. Built the investment thesis, evaluated studios and titles, and structured publishing partnerships.
- Owned company strategy, product quality, revenue management, and operating costs.
Wildlife Studios
Game Director
Sky Warriors
Created and directed · global launch 2021
- Created the game and took it from a five-person prototype to a 30+ person production team and global launch.
- Owned the vision, business case, P&L, roadmap, game systems, team formation, and launch targets.
Tennis Clash
Product leadership · global launch and live operations
- Co-led a cross-functional team of more than 50 people through development, global launch, and live operations.
- Reached No. 1 in downloads in 78 countries, ranked in the top ten in more than 100.
- Owned product vision and P&L, including UX, game design, balancing, and roadmap priorities.
Bain & Company
Senior Associate Consultant
- Worked in the consumer goods practice, advising senior teams on strategy, digital transformation, CRM, sales effectiveness, M&A, and post-merger integration.
- Built and led the South America office's analytics capability.