Products, AI & writing

Luiz Piccini

I’m Head of Product at Tela, where I build products that help companies make the most of AI. I write Calibrating Posteriors to share what I’m learning about technology, the decisions we make around it, and whatever else sends me down a rabbit hole.

Work with Tela My CV

About

I’m a builder. Before Tela, I spent almost a decade in games, co-designing Tennis Clash and creating and directing Sky Warriors. I also founded Falco and worked at Bain & Company.

I do my best work at the beginning of a product: defining the problem, building the first convincing version, assembling the team, and getting it to launch.

I studied Production Engineering at Poli-USP and earned an MSc in Engineering and Management at Politecnico di Torino.

I live in São Paulo with my wife and our two sons. Games remain a big part of my life, even after almost a decade making them.

Contact

If something here connects with what you’re building or thinking about, I’d be glad to hear from you.

Email me LinkedIn X WhatsApp

Writing

Brazil 2030

The Cost of Delay in the AI Era

With Danilo Naiff, Pedro Castilho, and Ivan M. Franco, I wrote a scenario about what could happen to Brazil by 2030 if we keep putting off decisions about AI. It ends with an open letter anyone can sign.

brasil-2030.com/en →

Calibrating Posteriors

What I’m learning about technology, decisions, and the wider world. AI gets plenty of attention, alongside philosophy, economics, games, and human behavior.

Read the essays →

Work

Products, games, and experiments. Some are things you can try; others are a look at what I built and learned.

Game Bench

AI models building playable games.

Apps & tools

Research Agent

I let an AI agent research and write articles on its own.

Tennis GOAT

Compare careers by age and build your own GOAT formula.

Auto Lyrics

Synced lyrics for Android Auto, with an interactive simulation.

Personal CRM

Relationship memory. Explore the public demo with fictional records.

Command Center

Projects and agent operations, with a public dashboard demo.

Tree of Life Explorer

Explore evolutionary time through an interactive tree.

Games & experiments

Tennis Clash

Co-designed at Wildlife Studios.

Sky Warriors

Created and directed.

MapTap SP

A daily São Paulo map game.

Other games & prototypes

Selected experiments from my game lab.

View all selected work →

Work with Tela

At Tela, we help large companies put AI to work in their core operations, where decisions happen at volume and better execution matters to the business.

We combine a platform for building and running AI workflows with a team that works alongside yours. We learn how the operation works, build and test with you, and keep improving it in production as the technology advances.

If your team handles large volumes of documents, cases, or requests, and capacity, turnaround time, or consistency is holding it back, let’s talk about where AI could help. Bring a process you’d like to improve and what a better result would look like.

I lead product at Tela, turning what we learn from enterprise deployments into products that more teams can use.

Explore Tela ↗